It's hard to remember a time when footage of cats doing cat things, John Oliver's scathing videos and cops singing Taylor Swift songs wasn't just a click away.
But 10 years ago on February 14, 2005, YouTube had just registered its domain name. And on April 23 that year, the site's co-founder put up a 19-second clip called 'Me at the zoo' that is entirely forgettable except for one reason: it was YouTube's first.
Two things happened as an outcome of that: we now know how cool elephants are, and Karim is worth about $140 million.
YouTube itself is now owned by Google and is the world's third most-visited website after Google and Facebook.
It has turned unknowns into icons - think Psy, Justin Bieber and Rebecca Black - and helped bring relatively forgotten artists back into the bigtime; the day after Beck won a Grammy, his YouTube channel got two million views compared to 60,000 the week before. Here's a look at YouTube's ginormous footprint.
That's how many years' worth of video material YouTube scans for copyright infringements daily, so if you were hoping to slide something under their nose, think again
billion views (and counting)
All illustrations by Itu Chaudhuri Design/Catch News