In 1963 Martin Luther King had a dream - for blacks to be treated better.
In 1966 Bal Thackeray had one, too - for Maharashtrians to be treated better... than everyone else. The Shiv Sena was born.
50 years on, the Sena is alive & kicking. Mostly tollbooths.
Here, The Shiv Sena Guide to Making Friends and Influencing People.
Lesson 1: Know who you are
The Thackerays certainly know who they are - Maharashtrian nationalists.
Except their roots are almost certainly not in Maharashtra. They're probably in Bihar.
Which is a little strange because Bal Thackeray famously said "Ek Bihari - Sau Bimari".
Lesson 2: Blow your own trumpet
This song tells you all you need to know about the Sena approach to top-management. With a quite literal approach to trumpets.
You have to admit, their jump-cuts are on point.
Lesson 3: Flowers might work, but might is right
The Sena started out by pandering to Marathis. What better way to do that than by giving them jobs?
Not by creating jobs. But by vandalising migrant-owned businesses and scaring employers into hiring Maharashtrians. Problem solved.
Lesson 4: Go big or go home
The Marathis are a big votebank in Maharashtra. But the Hindu votebank? Even bigger.
In 1989 they allied with the BJP. Won their first Lok Sabha seat.
Total Shiv Sena Lok Sabha seats pre-BJP: 0
Total Shiv Sena Lok Sabha seats post-BJP (until 2015, anyway): 82
Ambition essential, ideology optional.
Lesson 5: Choose role models with mass appeal
"He was an artist, I love him (for that). He had the power to carry the mob with him. You have to think what magic he had. He was a miracle..." - Bal Thackeray
You wouldn't guess he was talking about Hitler.
"There is nothing wrong if [Indian] Muslims are treated as Jews were in Nazi Germany."
- Bal Thackeray
Lesson 6: Pick a common enemy
Hating minorities is one thing - but not everyone hates them. And sometimes you need their support. So the Sena adopted enemies most people can get on board with: Pakistan & toll booths.
They damaged cricket pitches to prevent India-Pak matches.
Destroyed toll booths, assaulted their staff.
Most of us don't like toll booths, but not quite the way the Shiv Sena hates them.
When Dale Carnegie died he was buried in a quiet ceremony.
When Bal Thackeray died, his funeral procession was 2 km long with over a million people.
Clearly one of them knew how to win friends and influence people better.
Text by Ranjan Crasta
Images credit: Getty Images
Image treatment by Romik Bose Mitra