Meet 25-year-old Swede Felix Kjellberg - also called PewDiePie - the world's most influential man on YouTube
You may not like or understand that video.
But while you watched it, its creator gained 7 subscribers.
He's the most successful Swedish export since Ikea. Undisputed king of the web.
In 2012 he won a competition called King of the Web that made it official.
He has 37 million+ YouTube subscribers. Going up every minute.
For doing what? Playing videogames.
Not competitively, either. He just shoots videos of himself playing videogames.
Since 2010 he's posted over 2,000 videos.
Do people really watch other people play videogames?
He has 9 billion+ views. 75 million new views a week. We'd guess that makes the answer Yes.
Eyeballs are money: he made 3 million pounds in 2013 alone.
That makes him YouTube's highest earner. Not bad for a college dropout.
Has brains, won't conform: he was a straight-A student.
Studied Industrial Engineering at Chalmers University; dropped out.
Parents super-successful - dad's a CEO; mom was Sweden's CIO of the year in 2010.
"My parents said sitting at home playing videogames all day won't get you anywhere in life."
In his case, games
1. Made him a millionaire 2. Found him love - he met his girlfriend after she saw his videos and wrote to him 3. Won him the title of most influential YouTuber ever
How influential? He's got an insane fanbase called the Bro Army.
In 2014, he was the 3rd most popular celeb among US teens. No Hollywood star made it to top 3.
Games he plays hit a massive surge in popularity each time he plays one.
He had to move home because fans found his address and started swarming his house.
So he found a way to use their obsession for good.
He donated his King of the Web prize - $7,500 - to the World Wildlife Fund.
Then used the Bro Army to raise $1 million for many charities
He's just getting started - but we're signing off, PewDiePie style.
"Stay awesome bros, I know you will."
Text by Ranjan Crasta
Image treatment by Niloy Kundu/Itu Chaudhuri Design